the need for instant health solutions in the beverage industry
✔ Understand the shifting consumer preferences towards wellness and instant health solutions in beverages.
✔ Identify the demand for products promoting clean energy and hydration, addressing consumer concerns and needs.
✔ Learn about the importance of using real ingredients and safe energy-boosting solutions to meet consumer expectations for long-lasting benefits.
Consumers are seeking clean energy and hydration to combat fatigue. We will explore the challenges affecting energy levels, the link between energy and overall health, and the growing interest in sustainable energy beverages.
We will also discuss hydration's role in energy and the need for authentic, clean energy products.
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Mike Hughes is Head of Research and Insight and has over 17 years’ experience analyzing consumer trends across the food, drink and supplement industry. Mike has a particular interest in challenging industry perceptions when it comes to assumptions around how consumers think and behave, as well as identifying new and evolving trends across markets.
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