Resources

The team at Sensapure has been dreaming up, formulating, flavoring, testing, and helping to manufacture new and innovative products (that have gone on to be category leaders) for almost 20 years. Our process is proven, efficient, scalable, and ready to work on your next innovation.

Functional Beverages

WONF vs Type Flavors

Natural flavors play a big role, but with terms like WONF (With Other Natural Flavors) and Type Flavors floating around, things can get confusing.

Understanding FMP

Sports nutrition products are at the forefront of supporting active lifestyles, yet one of their greatest challenges remains achieving a taste profile that satisfies consumers.

Food Industry Regulation:
In-Depth with Labels

Ensuring you understand the terminology used in specific labels helps classify what your product’s flavor is called on a label.

Challenges and Solutions to Flavoring CBD Products

During the last few years, there’s been challenges in getting CBD products into marketing, and more importantly, good flavoring of CBD

Natural / Organic / Non-GMO — What's the Difference?

The food industry has been experiencing a paradigm shift in recent years, as more people are becoming conscious of what they consume

Natural Flavors — Why all the controversy?

Many of today’s active-lifestyle consumers expect their functional food and beverage products to be all-natural (of course), taste amazing, and be free from any “additives” or “chemicals.”

Flavor Trends That Move Markets

From citrus innovations to functional indulgence, Sensapure tracks the trends shaping the future of food and beverage. Explore bold, data-backed insights designed to spark your next great product.

Read Our 2026 Flavor Trends

Expert Articles

Conveyor Belt Producing Products

High Acid and Carbonation

What is the purpose of carbonation in a functional beverage? Here's an in-depth dive into high acid and carbonation.

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A pyramid of flavor sample bottles

Flavoring New Functional Beverages

How exactly do flavor and function mix? Here are some insider tips and tricks to flavoring the perfect functional beverage.

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Person handling a customer flavor solution

Powdered Flavor Profiles

What are the unique challenges and opportunities in powdered applications for functional beverages?
Here's an in-depth dive.

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Functional Beverages

Challenges Flavoring Drinks

Exploring the art of flavoring functional drinks: Addressing taste, health benefits, and consumer preferences in a competitive market.

Flavor System Cost Reductions

Knowing your total cost of goods is important in understanding where you could be reducing costs without compromising the quality of your product.

New Active Ingredients

Are you looking for promising new active ingredients in the functional drink space? Look no further, we've got you covered!

Flavoring Tips and Tricks

Consumers want great-tasting products, but the road to creation is tricky. While Sensapure’s application lab spends all day creating great-tasting products, we also get questions about how someone can do it independently.

Beverage Formulation

We Don’t Just Make Flavors — We Turn Concepts Into Commercialized SuccessSensapure Flavors was born in a manufacturing plant. We know that having custom-built, affordable flavor systems is only half of the battle when creating new consumer beverages.

Here Come the Shrooms

adding mushroom nutritional products to your daily diet is easier than ever and you can do it from your living room while staying out of the emergency room.Functional mushrooms are finding their way into everything. Whether it’s pre-workouts, coffee alternatives, protein creamers, or hot chocolates – functional mushrooms are quickly becoming the perfect healthy base for numerous plant-based, natural applications.

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